How to Run £2/Day Automatic Amazon Ads for Your Entire Inventory
Did you know you can run Amazon Sponsored Products Ads for just £2 per day across your entire FBA inventory?
This ultra-lean strategy uses auto-targeted ads, meaning Amazon does the heavy lifting by matching your products to relevant searches. It’s one of the easiest ways to boost visibility with minimal management.
🎯 Why Use Auto-Targeting with a Small Budget?
- ✅ Set it and forget it: Auto campaigns let Amazon find keywords for you.
- ✅ Covers your entire inventory: One campaign can target all your ASINs.
- ✅ Low spend, big data: £2/day is enough to gather insights on what customers are searching for.
- ✅ Boost organic ranking: Even a few daily clicks help move your listings up the organic search results.
🛠️ How to Set Up a £2/Day Automatic Campaign
Step 1: Go to Amazon Advertising Console
- Log into Seller Central.
- Go to Advertising → Campaign Manager.
Step 2: Create a New Campaign
- Choose Sponsored Products.
- Select Automatic Targeting (this allows Amazon to pick keywords & placements for you).
Step 3: Add ALL Your ASINs
- Add your entire inventory into one campaign (no need for separate campaigns).
- If you have 100+ products, you can still add them all—Amazon handles the matching.
Step 4: Set Default Bids
- Start low: £0.10–£0.15 per click.
- Amazon will test impressions and clicks—keeping CPC cheap.
Step 5: Set Your Daily Budget
- Enter £2.00/day (or slightly more if you want extra data).
- Choose Dynamic bids – down only (Amazon lowers bids if a click is unlikely to convert).
🔧 Optional Tweaks for Maximum Efficiency
- Create 1 campaign for ALL products (simplicity).
- OR group products by category (beauty, pets, electronics) if you want separate performance reports.
- Add negative keywords over time (e.g. “free”, “cheap”) to avoid wasting clicks.
📈 What to Expect with £2/Day
- Impressions: Hundreds per day even with low bids.
- Clicks: 5–15 clicks daily across inventory.
- Data: Amazon shows you what keywords customers actually used to find your products.
- Sales Boost: Even one sale per day from £2 spend can be profitable and helps rank your listing.
📊 When to Adjust the Campaign
- After 7–14 days, check the Search Term Report in Campaign Manager:
- Good keywords: Consider moving them into manual campaigns later for more control.
- Irrelevant searches: Add as negative keywords to avoid wasted spend.
✅ Why This Works
- 📌 Full coverage: Auto campaigns will show all your products, including slow movers.
- 📌 Easy to manage: No keyword research required, no manual updates.
- 📌 Budget safe: £2/day ensures you never overspend.
🚀 Final Takeaway
A £2/day automatic ad campaign is one of the easiest, safest ways to:
- ✅ Boost impressions on your entire Amazon catalogue
- ✅ Test which products and keywords convert
- ✅ Start ranking organically with minimal effort
When you’re ready to scale, take the data from this auto campaign and build manual campaigns for the keywords and products that perform best.
💡 Pro Tip:
If you’re sourcing products via SourceSheets, run this £2/day auto ad campaign immediately. It will catch traffic instantly on new listings while you build organic reviews and rankings.